Sevenfriday M2/04

A SEVENFRIDAY 10 YEARS IN THE (watch)MAKING!

They say that all good things come to those who wait. Well, judging by the new M2/04 from SEVENFRIDAY, we’d say it’s spot on! And about time too!

This new timepiece is not just a celebration of our 10-year anniversary – rest assured we will celebrate. Butit’s rather a distillation of all the key ingredients that caused SEVENFRIDAY to be noticed when it burst on the scene a decade ago.

Ergo the new M2/04 is nicknamed “the whisky” but don’t let it go to your head…just yet.First you need to know that we have a rather special new APP which links you to UPO7F, aka United People of SEVENFRIDAY. Simply use your iPhone or Android to activate the NFC chip on the back, register and start exchanging with like-minded individuals and receive special offers and invites. One of which will be when we release the 300 Whysky bottles of that very special tipple!